I could jump on the bandwagon and talk about how much of a cluster 2020 was, and believe me, I felt it like everyone else. Professionally and very personally. But as much as I would like to hate on what 2020 brought us, it really opened the door to new opportunities.

Who would have thought I would have expanded into the realm of live streaming events? Well, not me. In hindsight, it’s the perfect fit. I’ve always advised clients to think about how to better market themselves. To reach out to the prospective viewer, and not just your typical audience. What we have seen via live streaming is that so many of us are looking for better ways, more CONVENIENT ways to view our content.

After live streaming multiple events in 2020 & 2021, we have seen a tremendous growth in participation. Not just viewership, but in viewers engaging in content. Whether it has been fundraising, purchasing of goods, or just plain people tuning in, the numbers don’t lie. More and more people are taking advantage of watching events live, from either the comfort and safety of their homes and offices.

If you’ve ever considered expanding your reach, now is the best time to investigate. There are simple ways to broadcast your event via live stream. Try it once and I promise you’ll never look back.

May the fourth be with you!